Quickly into the Merriam Auto Shop as a consumer loved ones in Merriam in recent years, is usually Merriam?s auto industry and also the rapidly growing car market place a decade. Since 98, this wide, Buick, Vw took the lead with Merriam since the establishment connected with automobile brand stores, this form has been this manufacturer?s favor. Well-equipped upkeep area, modern devices and service management, highly professional atmosphere, well-maintained amenities, adequate supply of spare parts, quickly and regular tracking service technique, a strong brand concept, a close relationship between production and advertising, quickly Copy the spread of many domestic makers. In 2002, the auto consumption showed development spurt, while consumer as well as automotive-related industries, especially the 4S merchants are mushrooming. Enterprise car off the last two a long time major wave involving network expansion. At the time of October 2006, Federation of Automobile Dealers Affiliation statistics, Merriam had just about 10,000 automotive 4S shop.
Trading patterns from the development of auto history, foreign car or truck dealers, often experienced from the ?4S shop? to ?auto market?, after which return to ?4S shop? process. And furthermore, as a late start out, Merriam?s development process, directly from the ?car market? to ?4S retail outlet,? two-step mode. State industrial economy from the late start of the business, can learn from other places of the experience may be accumulated based on could achieve a higher growth rate. Behind in the swift development, but frequently also at the same time there are many disadvantages. 4S shop car or truck car sales as the mainstream of Merriam?s present model, due to poor management of early blind expansion with genetic ?short board? beginning to show: significant investment and high functional costs Marketing Homogeneity, income stretched, all of 4S keep sales increased stress.
2008 8 Initial, ?The People?s Republic of Merriam anti-monopoly law? in to effect. On the whole, ?anti-monopoly law? won?t change the existing domestic automobile marketing setting. Currently, Merriam?s car market is not a monopoly of the important problems, but increased competition and even bad competition. Authorities said the Ministry of Marketing, ?auto brand sales administration for the? General Write-up provides: ?domestic and unusual automobile manufacturers inside the domestic sales involving production cars, should establish a sound system of automobile brand revenue and services, boost marketing and service level? . 4S outlets and auto mode is consistent with this qualification, set sales, upkeep, service integrated advertising and marketing model is the current situation for Merriam?s economic advancement and consumer require, not only will not transform, only more excellent.
View of the 4S store car car product sales in Merriam?s mainstream, and it is vast size, combined with world Financial Uncertainty of the car sales industry, business ailments, investigate and understand the market in the backed, especially the Aftermarket business realities and to review its after-sales market constitutes an important source of revenue, the promotion of the healthy and rapid development, and increase business profits to enhance competitiveness in order to survive, it is vital.
nancy shevell weezer weezer slavoj zizek paul mccartney adam savage adam savage
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